Chapter 6 – Title and META tags
Title tag and META tags have a unique importance to get your website in top positioning with your desired keywords and phrases.
Title Tag
One of the most important tags helps in getting high search engine placements. The <title> tag is used to describe the web page (maximum 60-70 characters) that can be seen in the top of the browser window when we open any page. Always try to give a unique Title for every page in your website.
Syntax –
<title>Title tag optimization – Very Useful in SEO</a>
META Tags
META tags will be coded under the <HEAD> tag of a web page which can’t be seen on the page.
We commonly use two types of META tags i.e.
META Description Tag
Description tag is a short description for a web page. Search engines used it in showing your website in organic search results. We should always try to make a catchy as well as keyword rich META description for website to gain more attention from Search engines as well as visitors.
Syntax -
<META name=”description” content=”This is the description for the web page”>
META Keywords Tag
Keywords tag is used to provide targeted keywords for a web page that can be used by Search engines like Yahoo! Search.
Syntax -
<META name=”Keywords” content=”description, web description, website description”>
Majority of search engines prefer the META tags, especially META description tag.
Go to -> Chapter 7 – SEO Guide for Beginners
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