Chapter 4 – Basics of SEO
SEO will have its effects only if it’s done correctly and ethically i.e. on the search engine guidelines. We mostly ignore Search engine guidelines which is the biggest reason we suffer on search engine rankings.
We can do something better if we know some basic things –
- Search Engine Friendly Design
we should have a search engine friendly design for better crawling and indexing for a website. It includes URL naming convections, HTML navigation and providing Sitemap to the website.
Here, we need to avoid – Frames, JavaScript and Heavy Flash Files.
- Keyword Analysis
searching of the best keywords for the site theme. Read more on Chapter 5
- Title Tags
the most important tag for any SEO. Read more on Chapter 6
- META tags
helpful in getting better placements and CTR. Read more on Chapter 6
- Content
should be keyword rich, unique, interesting and as per the topic. Read more on Chapter 7
Go to -> Chapter 5 - SEO Guide for Beginners
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